"Eighty percent of micro and small businesses don't make it to the end of their first year and 60% close down before they are five years old." With this warning, Daniela Fabris, project manager for the Brazilian Micro and Small Business Support Service (Sebrae), opened the event that marked the launch of the Moinho Entrepreneurial Network in 2023. To prevent the figures from rising, jeopardizing the financial stability of thousands of people, the way forward is training. That's why the Entrepreneurial Network is back with many new features. Among them is the partnership with Sebrae, which will provide more services for micro and small businesses. In addition to the "Meetings with Experts", to disseminate good management practices, which were a success in 2022, the Network will have individual consultancies. There will be four face-to-face, personalized meetings with a Sebrae professional, to put into practice the knowledge acquired in the lectures. During the launch, around [...]

Credit: Márcio Brigatto Micro and small businesses in Juiz de Fora and the region will have access to Empreende from March onwards Moinho . A training program aimed at leaders, managers and mid-level management interested in personal development and reaching new levels of productivity and competitiveness in business. “The goal is to develop management skills, so that there is a more analytical thinking in relation to the company. In general, this audience that we intend to reach is very tied to the operation, to the routine and has difficulty in critical evaluation. Therefore, the program is totally focused on the development of people”, explains the Community Manager of Moinho , Andre Noronha. Among the advantages of participating in Empreende Moinho , are the training of leaders increasingly committed to the success of the organization, based on integrated knowledge of processes, and the opportunity to create and develop initiatives that promote growth [...]

  THE Moinho and the Brazilian Micro and Small Business Support Service (Sebrae) have joined forces to expand the range of initiatives offered to micro and small businesses that are part of the Entrepreneurial Network. The Meetings with Experts to disseminate good management practices, which were a success in 2022, will be maintained. The big news is that individual consultancies will be added to these. Each member of the Network will have access to four face-to-face and personalized meetings with a Sebrae professional, in order to put into practice the knowledge acquired in the experts' lectures. The consultancies will be divided into Diagnosis/Feedback, Sales and Customer Relations, Finance and Access to Credit and Social Media, such as Instagram, Facebook and Whatsapp Business. “We miss this applicability of knowledge in the routine of entrepreneurs. With Sebrae's structured methodology, they will have the opportunity to develop content, according to the characteristics of their own business”, [...]

  Entrepreneur Priscila Baltar, responsible for MultVeg, a company that produces and sells plant-based products, lactose-free, gluten-free and sugar-free options, was the big winner of the Entrepreneur Network Pitch Day. She had just three minutes to present her business and another five to answer questions from the evaluators. With her victory, Priscila will be entitled to consultancy with Business and People developer Daniel Costa. The performance of those registered to take part in the Pitch was assessed by Moinho's Brand Manager, Carmen Calheiros, digital marketing strategist Ciane Lopes, entrepreneur Diego Brugiolo, financial consultant Sávio Souza and Nexa Resources' Environmental Coordinator, Fernanda Amaral. The judges took into account the following criteria: innovation, social contribution, resourcefulness, clarity in the project and commitment to the proposed activities. Priscila explains that she didn't expect to be the winner, as the competition was fierce. But she says [...]

  The Entrepreneurial Network Journey reaches its final meeting on Monday 12th. After the significant participation in the events that addressed the 4 P's of marketing (price, product, place and promotion), the entrepreneurs will have the opportunity to present their products and services during a Pitch. Five judges will assess the performances of those registered for this stage, based on the following criteria: innovation, contribution, social, resourcefulness, clarity of the project and commitment to the proposed activities. The winner will receive consultancy to further develop and boost their business. "We believe that the Journey has been one of great growth. It will come to a very festive end. All the participants will receive certificates for their involvement and commitment. It was an inspiring project that succeeded in bringing the perspective and importance of being in constant exchange, living in community," says Moinho's Community Manager, André Noronha. The digital marketing strategist, [...]