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So far Guga has created 33 blog entries.

Exhibition at Moinho celebrates 173 years of Juiz de Fora

To celebrate Juiz de Fora's 173rd birthday, visual artists Yure Mendes and Wesley Rocher Monteiro are launching the cultural exhibition "JUIZ DE FORA, TRAÇOS E FORMAS" to exalt and celebrate the legacy of the city they chose to live in. The exhibition will open on the 31st at 7pm at the Moinho. With very different characteristics in the way they work as artists - Wesley is a painter and draughtsman and Yure, an iron sculptor - they set out to provoke each other by mixing thoughts, forms and perceptions about the city's history, starting from the same theme with the aim of presenting two perspectives and two artistic proposals. The exhibition highlights the diverse characteristics of Juiz de Fora's history and culture in a comprehensive way, from its foundation to the present day, taking in cultural characters and pioneers, artistic vocation, architecture, curiosities, people who worked to build the city and [...]

2026-01-27T18:15:52+00:00maio 30, 2023|News|

Moinho hosts Startup Day - national innovation event

Promoted by Sebrae Minas, in partnership with Moinho, the event is free and aims to stimulate the local innovation ecosystem On Saturday, May 27, Moinho will host Startup Day 2023, an event that aims to stimulate the innovation ecosystem in the country. The initiative will take place nationwide to foster networks and the exchange of experiences between startups throughout Brazil. You can register for free at the link below. Participants will be immersed in a marathon of learning and practice on the subject of innovation. Startups can take part regardless of their level of maturity - curiosity, ideation, operation or traction. "The event is being built collaboratively, focusing on the demands and needs of the local ecosystem. There will be talks, pitches and lots of interaction and content for entrepreneurs," says Sebrae Minas analyst Daniela Ferreira. The program includes the lecture "Hybrid consumption trends", [...]

2026-01-27T18:16:00+00:00maio 23, 2023|Empreendedorismo, News|

Entries open for entrepreneurship challenge in Juiz de Fora

Sebrae Minas' initiative aims to encourage the creation of innovative solutions to transform the market Between May 19 and 21, Juiz de Fora will host the first edition of the Fator S Challenge ideathon, an entrepreneurship marathon that will encourage participants to create solutions to a challenge proposed by the Wabtec Corporation, a global leader in the segment of equipment, locomotives, systems, digital solutions and services for freight and passenger rail transportation. The initiative is a partnership between Sebrae Minas, Wabtec and the Moinho entrepreneurship, innovation and creativity center. Registration is free and can be done until May 10 on the website. The program aims to encourage the creation of technology-based, digital and scalable business ideas (which show accelerated growth, without having to increase costs in the same proportion), mobilizing those interested to seek creative and innovative solutions to transform the market. There will be three [...]

2025-09-03T19:22:58+00:00maio 10, 2023|Empreendedorismo|

CASE REVIEWS - The culture of Diversity in Globo's experience

ESG FORUM VIVART INSTITUTE AND LIBRAR PRESENT How to approach the subject of Diversity, attracting such heterogeneous audiences? How to create empathy and a sense of urgency for those who don't follow the subject regularly? What is the best way to explain an untold story, deconstructing various paradigms? How can we use agile methods to deliver value to such diverse audiences? Focused on these challenges, Globo developed Releituras, the largest Diversity project at Globo Studios, to encourage its internal audience to take a fresh look at the arts in the light of Afro-descendant, Afro-Brazilian and Black culture. Creating and developing Releituras required a mix of two agile methodologies recommended in complex contexts: design thinking and Scrum. In execution, the event lasted more than 26 hours, with round tables, conversation circles, performances and concerts. Want to know what it was like to co-create all this and find innovative solutions at Latin America's largest communications company? On the 24th [...]

2025-09-03T19:23:04+00:00maio 8, 2023|ODS/ESG|

Moinho kicks off the 2023 cycle of the ESG Forum with a lecture on New Business Genetics

On Wednesday, April 26, at 7 p.m., the Moinho will host João Bernardo Valentim Casali for the lecture New Business Genetics. The event marks the opening of the activities of the ESG (Environmental, Social and Governance) Forum - Cycle 2023 - the first edition of which is being offered in partnership with Ibiti Projeto - bringing to the city the agenda that is currently mobilizing markets, companies, institutions and governments around the world. What is the new shape of the 21st century company? How to use business as a force for economic transformation for the territory, for people and for the market? How to create markets that generate positive social and environmental impact? How to measure the company's impact and establish evolution plans integrating ESG practices? How can corporate governance be transformed from one focused on capitalism for shareholders to one that generates value for all the stakeholders in its chain: consumers, customers, suppliers, the community, workers and others. [...]

2025-09-03T19:23:09+00:00abril 13, 2023|ODS/ESG|

Editora Paratexto and Moinho organize program to celebrate "National Children's Book Day"

Event with free program takes place next Saturday (15), from 1pm to 6pm, at Moinho Editora Paratexto, in partnership with Moinho, is holding a special event next Saturday (15), from 1pm to 6pm, to commemorate "National Children's Book Day". The program includes writing and illustration workshops, storytelling, chats and book launches by children's authors, as well as a book fair. The entire program is free and children must be accompanied by their parents or guardians. The event takes place in the Moinho auditorium (Avenida Juscelino Kubitschek, 900, Francisco Bernardino). Fernanda Vizian, editor and organizer of the event, says that the aim of the event is to broaden the access of the population of Juiz de Fora to local authors, illustrators, artists and booksellers. "Celebrating a date like this is, above all, about reinforcing the importance of reading from an early age, since books are an important instrument of citizenship. [...]

2025-09-03T19:23:15+00:00abril 11, 2023|Educação|

Second edition of Moinho Talks addresses innovation and creativity in business

André Medina and Renato Menezes in the Moinho auditorium on Tuesday, April 4 The second edition of Moinho Talks - an activity that is part of the Leadership for New Times program, promoted in partnership with Sebrae - brought Andrade Gutierrez's innovation manager André Medina and Viva Eventos' CEO Renato Menezes to the Moinho auditorium to debate the topics of innovation and creativity with each other and with the participants. Is there a difference between these two subjects? Renato Menezes says yes: "Both are very important and often confused. Creativity is linked to the process of thinking, of looking for insights in order to bring together different elements and create new concepts and business models. Innovation suggests action, it's a new action, it's directly related to entrepreneurship. Innovation is therefore putting creativity into practice to achieve results," he explains. Culture of innovation Both Medina and [...]

2026-01-27T18:16:09+00:00abril 5, 2023|News|

Moinho Talks connects leaders to generate transformation

  On Tuesday, March 7, Moinho held the opening event of the "Moinho Talks" series, which is part of the activities of the Leadership for New Times program, developed by Moinho in partnership with Sebrae and aimed at managers and leaders of 12 small and medium-sized companies in the city, subscribers to the program. For the launch, Michele Janovik, CEO of the innovation hub Base27, from Vitória (ES) and Rodrigo Schittini, CEO and founder of Guiando, from Juiz de Fora (MG) were invited to share with the participants the "Secret of the New Economy", the theme of their presentation. "I'm very happy to be here and to meet Moinho. It's a great environment for creativity, which is the first step towards innovation; it's how we can look at and transform our society. We can make many partnerships and connections, share our experiences," says Michele Janovik. "I have [...]

2025-09-03T19:23:25+00:00março 8, 2023|Empreendedorismo|

Moinho starts the Moinho Talks series with the theme "The secret of the new economy"

From March to December 2023, Moinho is holding Moinho Talks, a program in partnership with the Brazilian Micro and Small Business Support Service (Sebrae) to offer companies in the city and region the opportunity to train managers and middle management so that the organization is prepared to grow, seeking new levels of productivity and competitiveness."The program was structured based on the real needs of companies, with relevant content to support the leaders of your organization in broadening their vision of the business, processes and the market," says Arthur Avelar, Moinho's innovation manager. On March 7, at 7pm, in the Moinho auditorium, experts Rodrigo Schittini, founder and CEO of Guiando - a startup from Juiz de Fora that won the Great Place to Work (GPTW) 2023 award, and Michele Janovik, CEO of Base 27 - Corporate Innovation Hub (Vitória/ES), will start the [...] series.

2026-01-27T18:16:17+00:00fevereiro 28, 2023|News|

Moinho and Sebrae offer free workshop for micro-entrepreneurs

The meeting, which will take place next Monday, February 13, at 7pm, in the Moinho auditorium, aims to provide information and clarify the doubts of micro-entrepreneurs seeking formalization. Next Monday, February 13, at 7pm, the Moinho and the Brazilian Micro and Small Business Support Service (Sebrae) will hold a workshop in the Moinho's auditorium entitled "How to become an MEI in practice", which aims to explain to potential entrepreneurs with business ideas or experience of working for themselves the main benefits and obligations of becoming an individual micro-entrepreneur. "The MEI has helped to boost the economy, reduce unemployment, increase tax collection and combat informality. Formalizing as an individual micro-entrepreneur is an alternative for generating income for many families," says Daniela Fabri, a Sebrae analyst. At this free meeting, which is open to the public, entrepreneurs and people who work informally and [...]

2025-09-03T19:23:34+00:00fevereiro 8, 2023|Empreendedorismo|
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