For Moinho, innovation means generating value for 21st century society
Instituto Caldeira, in Porto Alegre, was founded by 42 large companies from Rio Grande do Sul
They are sources of inspiration in the prospecting and benchmarking actions for the development of Moinho's innovation hub. Consolidated initiatives such as Instituto Caldeira, Onovolab and Órbi Conecta foster the creation of innovative ecosystems in different Brazilian states, based on the basic principle of collaboration and cooperation. By bringing together traditional brands, governments, universities and startups, they are able to harness the potential of each segment to encourage new ways of doing business and prospering, with concepts such as ESG (Environment, Social and Governance) and the 17 Sustainable Development Goals as their guiding principles.
But what is innovation and why is it so vital for our times? Much more than a technological phenomenon, innovation means breaking with ingrained ways of thinking and acting, and is therefore much more a phenomenon of social transformation. This is why it is believed to be so difficult to put into practice, thanks to its direct relationship with transformation, especially of thought, while the beliefs that characterize the business world are still strongly anchored in outdated modes of production with no connection to sustainability proposals. Innovation, above all, requires creativity and courage, in order to chart a path that will generate value for a new economy. The economy of the 21st century.
These are the main foundations that lead Moinho to look for innovation hubs in Brazil, such as the Caldeira Institute in Porto Alegre (RS), Onovolab in São Carlos and Indaiatuba (SP), Civi-co and OasisLab in São Paulo (SP), Orbi, P7 Criativo and Mining Hub in Belo Horizonte (MG), ACATE in Florianópolis (SC), and Hotmilk and Vale do Pinhão in Curitiba (PR). Abroad, inspiration came from LxFactory (Lisbon), Station F (Paris) and Base (Milan).
Given what they represent for the innovation ecosystem in Brazil, it's worth taking a brief dive to get to know some of them.
Instituto Caldeira
A non-profit organization, it connects people and initiatives through an innovation hub and its community, which seeks to increase competitiveness and foster the ecosystem of the new economy. Founded by 42 large companies from Rio Grande do Sul, its purpose is to drive positive and concrete transformations in the state, based on innovation. Caldeira connects major brands, startups, universities and public authorities to promote the digital transformation of businesses and foster the Rio Grande do Sul ecosystem.
Find out more: institutocaldeira.org.br
ONOVOLAB
"Normal people don't change the world," says one of the phrases featured on the ONOVOLAB website. An innovation ecosystem that brings together communities of innovators in five cities in the interior of São Paulo and in Porto Alegre (RS) capable of bringing together different "species" willing to foster and develop innovation. These include universities, development organizations, startups and corporations that enjoy services such as shared environments, a calendar of events and a marketing place.
Get to know us: onovolab.com
Órbi Conecta
One of the pioneers in Brazil, it is an innovation and digital entrepreneurship hub based in Belo Horizonte. It was founded in 2017 by the San Pedro Valley startup community, together with three large companies from Minas Gerais: Inter, MRV and Localiza. Órbi Conecta presents itself as a place to generate connections and build desirable futures, bringing together startups, corporations and talents to boost the technology and innovation market. Its three pillars are Órbi for Startups, Órbi for Corporates and Órbi Academy.
Get to know orbi.co
