The Entrepreneurial Network Journey reaches its final meeting on Monday 12th. After the significant participation in the events that addressed the 4 P's of marketing (price, product, place and promotion), the entrepreneurs will have the opportunity to present their products and services during a Pitch. Five judges will assess the performances of those registered for this stage, based on the following criteria: innovation, contribution, social, resourcefulness, clarity of the project and commitment to the proposed activities. The winner will receive consultancy to further develop and boost their business.

"We believe that the Day has been one of great growth. It will come to a very festive end. All the participants will receive certificates for their involvement and commitment. It was an inspiring project that managed to bring the perspective and importance of being in constant exchange, living in community," says Moinho's Community Manager, André Noronha.

Digital marketing strategist Ciane Lopes will be one of the Pitch evaluators. She, who gave a talk on the topic of "Square" during the Jornada, expects presentations to be simple and objective, but to include key information. "The secret of a good Pitch is to use time very well, to present things that are sometimes complex. Presenting a business in such a short time is a real challenge. That's why my tip is to have a simple presentation," says Ciane.

According to her, "you need to tell a very engaging story, including all the elements that an investor or those in the audience need to know about innovation points, as well as the numbers that make the solution viable, the problem it solves for the client, for the market in which it is inserted. The socio-environmental impact cannot be missing, nor can the way of connecting, because it needs to arouse people's desire, the desire to be together, to buy the solution."

"In addition to the criteria already selected by the committee, which are very interesting to analyze, I'm going to look at the potential of the product/service on the market. I really hope I can visualize this very clearly. Whoever connects all these points and has a viable product or solution, both economically and from the point of view of creativity, innovation and impact, will get my top marks," she said.

A time to celebrate and share

Even entrepreneurs who haven't signed up for the Pitch should take part in the last meeting of the year, which will also be a celebration of the end of the journey that everyone has built together. In addition to the presentations, the event will also be marked by the presence of Sebrae consultants who will share relevant information about the Individual Microentrepreneur (MEI) and opportunities for connections and partnerships.

"The Entrepreneurial Network is a project that positions Moinho as a hub for innovation, entrepreneurship and creativity, identifying, of course, a singularity present in the North Zone. We attracted these entrepreneurs in the first half of 2022 and held a number of meetings to understand the main challenges and demands of this network. Our aim was, and still is, to build a community to find collective solutions," says André, who is pleased to have achieved the goal in such a participatory way, since more than 130 entrepreneurs got involved with the Network's activities during the year.