From March to December 2023, Moinho is holding Moinho Talks, a program in partnership with the Brazilian Micro and Small Business Support Service (Sebrae) to offer companies in the city and region the opportunity to train managers and middle management so that the organization is prepared to grow, seeking new levels of productivity and competitiveness."The program was structured based on the real needs of companies, with relevant content to support the leaders of their organization in broadening their vision of business, processes and the market," says Moinho's innovation manager, Arthur Avelar.

 

On March 7, at 7pm, in the Moinho auditorium, experts Rodrigo Schittini, founder and CEO of Guiando - a startup from Juiz de Fora that won the Great Place to Work (GPTW) 2023 award, and Michele Janovik, CEO of Base 27 - Corporate Innovation Hub (Vitória/ES), will kick off the series of events with the theme The secret of the new economy. Featured topics include the growth methodology of the biggest startups on the planet, such as Uber, Netflix and Airbnb, and the mechanisms used in Silicon Valley (USA) to identify a real market problem, win customers and have a successful business.

 

"I don't think we can say 'the secrets of the new economy' because there is so much information available about the new practices, the new economic model and the results that it really isn't a secret. However, it is not yet propagated and rooted in the daily lives of people who set out to do business. This is what we need to change. Of course, some businesses are more impacted and suffer more changes than others, they may benefit or be harmed more or less, but somehow the entrepreneur who is most up-to-date and has a broad view of all the changes that have already taken place and those that are yet to take place will have this as a differentiator to use in their business. And every day, this ceases to be a differential and becomes a case of survival," says Rodrigo.

 

The program

 

Arthur Avelar says that in the contemporary context and given the importance of the role that organizations play in this scenario, there is an increasing need for leaders with a strategic vision and relevant knowledge for the sustainable transformation of corporations and society. That's why, according to him, the topics were selected to meet the real demands of companies. "With a disruptive and innovative methodology, the program will be developed through three central guidelines that run through theory, market cases and then experimentation," he explains.

 

In total, there will be 10 meetings, with 55 hours of training, in which participants will be able to access relevant current topics through guest experts each month, opening up space for interaction and active participation with managers from other organizations. During the events, the traditional lecture model is deconstructed through quick presentations, followed by conversation circles, question sessions and lots of networking.

 

"As part of the new economy, focusing on entrepreneurship and innovation, especially with the union of the city's productive sector, is crucial if we are to overcome this current scenario in the Zona da Mata region of Minas Gerais, whose Gross Domestic Product (GDP) per capita has grown the least compared to the mesoregions of Minas Gerais. Strengthening the entrepreneurial culture, generating opportunities for sustainable growth for companies, among other actions, are possibilities for reversing this logic," concludes Arthur Avelar.

 

Program - MOINHO TALKS 

 

March

The secret of the new economy 

March 7th - 7pm

 

April 

Creativity to generate innovation

April 4th, 7pm

We live in times marked by speed and constant transformation and in order to remain in the market it is of the utmost importance to understand the impacts of the digital revolution on business, the changes in consumer behavior, as well as constantly seeking sustainable results.

 

May 

Business for sustainable development

May 4th, 7pm

Imagine if organizations started to create economically profitable business models that, at the same time, generated a positive social or environmental impact? Looking at the scenario, it is certain that there are great opportunities for creating alternative solutions. According to J.P. Morgan, the global social impact investment industry has the potential to generate US$ 1 trillion by 2020

 

June 

The role of modern leadership 

June 6th - 7pm

The leadership of the future requires skills and knowledge that will transform how your business operates. Develop the different levels of leadership according to the challenges each faces for contemporary and innovative management.

 

July 

Engaged people generate better results 

July 4th - at 7pm

In order to face the challenges of an absolutely volatile market, organizations have come to see human capital as a key factor for success. Knowing employees and their behavioral tendencies allows efforts to be directed towards motivation, engagement, a favorable organizational climate and, consequently, an environment of innovation. It is therefore understood that people management is a competitive differentiator in a world that is constantly changing.

 

August 

Agile times, agile methodologies

August 1st - 7pm

We've been talking about how complex companies are and how challenging it is to provide value for the customer, generating profit, engaging employees and guaranteeing the necessary deliveries. We also know that this whole system works with very tightly fitted cogs and that if any one of them is not well placed, the whole business can be put at risk. Agile thinking has been a revolution in many business environments, and understanding how agile methodologies can help manage business processes in organizations, facilitating faster deliveries and employee engagement has become a matter of survival.

 

September 

Brand purpose and influencer marketing 

September 5th - 7pm

Brands that don't take a stand or don't care about great causes lose strength and even credibility. Consumers are increasingly looking for companies that have values in line with their own. At the same time, the pandemic has accelerated the process of digitizing brands and people, highlighting the role of the digital influencer as a great mass vehicle. But even the role of the influencer has been questioned and evaluated by consumers who demand content that dialogues with reality and delivers truth and usefulness in everyday life.

 

October 

Product development

October 3rd - 7pm

I present in a practical way the possibilities of developing a product for validation without the need for technical knowledge and at a very low cost. Once the product or MVP is ready, seeking investment is much easier (or less complicated). How and when to seek investment. Financial capital

 

November 

Sales

November 7th - 7pm

The Strategic Sales Management solution enables your team to better understand your business's commercial processes. It also helps you draw up a personalized, functional and effective strategic plan. The better the shopping experience, the greater the chances of customer loyalty. Satisfaction and good service and relationships are the main factors that lead customers to return and recommend your company.

 

December

Customer success

December 5th - 7pm

Increasing customer satisfaction is a success strategy for every company. That's why it's very important to be aware of customer success, a new business approach that puts the consumer at the center of everything. After all, it's to solve their problems that a business is built. Understand what customer success is and its benefits, as well as the essential metrics and return on investment.